First, Get the Figures

An award for which my club was nominated back in the early 1980s required us to estimate our overall contributions in combined hard and soft dollars. Amazingly,it amounted to more than $350,000 –and the facility was achieving only $2.5 million in total revenue. Unfortunately, many clubs never really compute their charitable contributions — and therefore, [...]

Armand Tecco’s Evaluation and Plan for Michelle

Hello Michelle, Welcome to Four Get Fit! You’ve been very candid about your past efforts to get fit. As you admitted, it’s one thing to start a fitness program, and it’s something else to stick with one! Our goal for you is to establish an exercise plan that you can adopt for life. It is [...]

Tyler’s Restaurant at Cooper Fitness Center

Nestled in the 30-acre campus of the Cooper Center in the heart of north Dallas, Tyler’s Restaurant revamped its menu and hours to ensure that it offers convenient and healthy, high-quality food to Cooper’s members and guests. The restaurant set out to improve itself with three goals: To improve customer satisfaction, to reduce food costs [...]

Incentives

Incentives are another way to offer good customer service and keep your members from leaving. If you give them free stuff for working out a certain number of times, referring members, taking classes, etc., then they can feel like they are appreciated, and that they belong.

The only good Web site is a professional-looking one

Lots of people with day jobs work away nights and weekends building their own little high-tech universe on the World Wide Web. Maybe they’re building a site related to a hobby, or they’re trying to launch a dot-com in their spare time.

Recuperating at Work

When it comes to employee wellness, several companies recognize that prevention is the best means to healthy, happy employees. It’s the rare few, however, that offer a full range of onsite health services, including physical therapy in addition to general fitness programming.

Behavioral Aspects of Body Image

The behavioral consequences of body image are adjustments made in a person’s lifestyle to compensate for his or her perceived appearance. Behavior patterns of poor body image fall into two categories.

The Sports Barn, Part 2

The fourth component involves goal and progress monitoring. The Outcome Manager software allows case managers to pull up records on members to see whether they are complying with the recommended exercise prescription. If a member is not coming to the gym as often as they need to, the software informs a fitness counselor of this [...]

The Sports Barn, Part 1

One of the unfortunate facts about the fitness industry is that many people join a health club and quickly lose interest. Studies show that 50 percent of all new members stop exercising within six months. These individuals frequently return to a sedentary lifestyle with all of its attendant health risks. Such dropout rates are not [...]

Lex Ready to Chow Down

This was Lex discussing how they’re low on firewood, how the water tastes awful, but that it’s a “small sacrifice compared to all the food that they have.” Kids, I believe we have an example of foreshadowing…